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SMS has incomparable open and read rates: A 98% open rate and a 90% read rate within the first three minutes. It is because of these numbers that make SMS a crucial marketing tool.

There are two significant regulatory bodies or regulations that you’ll need to be aware of. The Telephone Consumer Protection Act (TCPA) and the Cellular Telecommunications and Internet Association (CTIA). The CTIA is an organization representing wireless carriers and the industry and has guidelines primarily concerning the usage of short codes in SMS marketing.

Yes, via MMSmessages. MMS stands for Multimedia Messaging Service. While SMS limits a sender to 160 characters of plain text, MMS allows for the delivery of media files, like images, videos, and audio. MMS is also capable of delivering text messages up to 1,600 characters in length

Absolutely, and marketers should customize text messages to better get their point across. By simply using the name and other custom fields in your messages you catch the attention of the recipient and are able to segment your list with tags.

Yes, we provide monthly SMS./Text “done-for-you” services that include campaign creation, coupon/promotion creatives, strategy and reporting.

The best topics to promote with your SMS messages include:

• Promotional – giveaways, discounts, special sales surveys – ask your prospects or customer what they think
• Customer service – follow up with your customers with appointment times or to get feedback on service interactions
• Transactional – send receipts and reminders
• Event invitations – invite guests to your events with a short message

You can ask existing subscribers to opt in for SMS marketing campaigns. Remember, you must gain explicit consent from them and record exactly how and when you received that consent. You can also gain new SMS subscribers along with new email subscribers by updating any website forms to include an option for SMS marketing. Again, make sure it is 100% clear what people are opting in to receive.

SMS isn’t just a powerful channel on its own. It increases the potency of an entire lifecycle marketing strategy when combined with other channels such a website and email marketing. Integrate your SMS messaging through marketing automation campaigns. When someone takes an action (or doesn’t take an action), you can set up a personalized SMS message to send to them to increase the likelihood of conversion.

There are many ways to use SMS to fill crucial needs in your marketing strategy — particularly if you don’t have an app or another direct messaging channel. It’s also a great channel for immediacy (to deliver important, time-sensitive notification), to increase reach (especially for those non-app consumers), and to create a since of  loyalty (texts can make the relationship between brands and consumers personal).